Born out of integral yoga, Upasana is a community driven design enterprise focused on fabric and fashion. Upasana has pioneered and grown Design Democracy in its work ethic as an expression of self rather than becoming a prism of vanity and beauty. Although it has for its outlook “Beautiful Design,” it is not the goal, as Uma Prajapati says. The focus has been to work with what is available and to impact lives. 


The mission of Upasana is to create conscious sustainable fashion whereby the environmental cost can be controlled and not passed on to the future generations. For them, design is creative and problem solving. Social issues provide a space to exercise for change, leading to the birth of multiple social enterprises across the spectrum of society.

Sustainable fabric and fashion
  • An icon to represent resilient ecology 
  • A love story for the Ocean (water) invoking the child within 
  • Made by fisherwomen since 2004
  • Satellite activities for the clean ocean from UN - India entry
Tsunamika dolls are handmade by the fisherwomen
WE - Conscious Collective 
  • Collective branding for conscious products across food - clothing - life style
  • Sharing WE as a project during COVID
&lt;iframe src="" width="640" height="338" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen&gt;&lt;/iframe&gt; <div>&lt;p&gt;&lt;a href=""&gt;WE (Final) (Captions)&lt;/a&gt; from &lt;a href=""&gt;Julien Kottukapally&lt;/a&gt; on &lt;a href=""&gt;Vimeo&lt;/a&gt;.&lt;/p&gt;</div>
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  • Collective housing for volunteers.
  • Future housing in Auroville will be a game-changer!
  • It will be radically different, prefinanced, beautiful, fast, affordable, and good quality.
  • Building a unit for 100 volunteers as community living.
Uma Prajapati with her team
Small Steps

Empowering Women

  • What can a little bag do?
  •  Every single bag can provide a meaningful job to women who are empowering themselves.
  • Every single bag can educate a whole family about environmental issues.
  • It is not only about making a better world.
  • It is also about changing ourselves, learning new values, taking responsibility, and loving our mother earth.
  • It is our love in action.
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