The Colours Of Nature
The Colours of Nature (TCoN) was started by Jesus Ciriza Larraona, an Aurovilian of Spanish origin, as an Auroville R&D unit, in 1993. The Colours of Nature has revived the 100% natural indigo dyeing process, employing artisans and keeping precious ancient knowledge alive.
Once the fully natural indigo fermentation process had been revived, a few 200-litre indigo vats were implemented. At present an array of 62 vats of 1000 litre capacity each is functioning, supported by Levi Strauss & Co. who, in 2016, handpicked Jesus for their first ever Collaboratory program (theme: water saving). Employees now count almost 100 and one of our customers, Story Mfg. has celebrity customers who wear garments made here. We are happy to finally be seeing slow fashion take centre stage!
Synthetic dyes are relatively easily available and cheap. This has caused indigenous knowledge of natural dyes to diminish and a polluting textile processing industry to become big business. Synthetic dyes require the application of salts and recalcitrant organic compounds that resist biodegradation. Also, their effluent contains hazardous chemicals which cause harm to nature and humans. The raison d’être of The Colours of Nature was always to help preserve and bring 100% natural and eco-friendly dyes to the mainstream. Our vision is for all of humanity to live in harmony with nature and we are proud to keep doing our part.
While the revived natural indigo fermentation dyeing process remains the foundation and core at TCoN, much of the growth of the unit rests on the expansion of value adding work such as shibori dyeing, embroidery and tailoring. Shibori and tie-dye are much cherished dyeing techniques that TCoN masters along with Batik and block-printing on fabrics.
By now, TCoN undertakes dyeing - 100% natural and mastering the entire palette - as well as tailoring etcetera, along the entire chain of garments manufacturing for individuals and brands. We also produce our own brand of clothing, available in various outlets including our own boutique(s).
Eco FemmeJoin the Cloth Pad RevolutionEco Femme is a global women’s empowerment initiative. Rising from rural India, reaching out to women around the world, we promote and revitalize menstrual practices that are healthy, dignified, affordable and eco positive.We produce and sell washable cloth pads, provide menstrual health education and open dialogues on menstruation all along the way.
Freeland BookshopA Wide Range of Offerings on AurovilleWe welcome you every day and we offer a wide selection of books on Sri Aurobindo, the Mother, Satprem, Auroville, spirituality, fiction, environment, yoga, astrology, ayurveda, cooking, architecture, art, travel guides, education, children... in different languages. We also have a wide selection of stationery, postcards, CDs, and more.
WellPaperWomen's Empowerment Through Local LivelihoodWELL is an acronym for Women's Empowerment through Local Livelihood. The project started in 2005 as a Tsunami rehabilitation response when the areas around Auroville were severely affected. Following the Tsunami, the lives of people were thrown into disarray and that’s how the brand Wellpaper was conceived with its center located in Kottakarai village, Auroville.